Faye Toogood’s ‘Doodles’ series encapsulates the designer's distinctive playfulness. The series' overarching aesthetic is painterly, abstract and free-thinking as it responds to Toogood’s preoccupation through her work to ‘tinker’ and intuitively explore new styles without boundaries.

The collection draws on her series of experimental textile collages. Assemblages of canvas, fabric scraps and string are saturated with vibrant washes of watercolour. The pieces feature graphic stitching detail that form curious patterns connecting the playful cut-out shapes. Though the rugs are independently idiosyncratic – they connect through an overarching style of ready-made collage and handmade materiality. 

The collection comprises 40 individually dyed colors to guarantee the soft and subtle shading achieved. A distinctive texture has also been produced through a unique combination of thick and fine yarn, while the pile of the rug is hand-cut, creating differing heights and textures, from smooth to a shaggy pile.