Ercol teams up with award winning Danish studio Norm Architects

Iconic British furniture maker, Ercol has a history of collaboration with leading International architects and designers. This year, at Salone del Mobile, Ercol has released a new design called the ‘Pennon’ in collaboration with Danish studio Norm Architects.

The Pennon table fuses Norm’s signature minimalism and Scandinavian simplicity, with Ercol’s iconic design legacy and dedication to craftsmanship. The contrast between the solid wood pieces in the legs and the table top, and the refined wood turned elements of the spindles, creates a design language with a strong visual presence.

Ercol Pennon Table by Norm Architects with Flow Chairs by Tomoko Azuri.

Ercol Pennon Table by Norm Architects with Flow Chairs by Tomoko Azuri.

 
We wanted to create a large dining/conference table that both told the story about bringing people together in different settings, but also the story of Ercol as a brand in general
— Norm Architects

All elements of the table are designed to be slightly rounded, making the interaction between user and table as comfortable, welcoming and tactile as possible. The table’s oval surface is supported by sleek rectangular legs, which echo the wings of an aeroplane. The leg supports are then linked by a single spindle – a design feature that is synonymous with Ercol and also the mid-century Windsor range released in the 1950s.

Ercol Pennon Table by Norm Architects with Lara Chairs by Dylan Freeth

Ercol Pennon Table by Norm Architects with Lara Chairs by Dylan Freeth

 
 

Taking inspiration from both the old and the new, the Pennon has been conceived to provide a space away from the distractions of modern life, providing a space to focus, but also to enjoy the company of others.

Based in Copenhagen, Denmark, Norm Architects are a multi-disciplinary studio working with architecture, interiors and industrial design. Continuously seeking a new norm that is simple, soulful and enduring, their quest is always to capture the essence of an idea to reveal its intrinsic, unadorned beauty.

After visiting Ercol's factory in Princes Risborough – a town in Buckinghamshire, England – the Danish studio found that its production capabilities and skills in solid wood handling, steam bending and woodturning particularly stood out, and are a big part of the heritage of the company.

 
We decided to go for what one can almost call a hybrid between the very solid wood pieces in the legs and tabletop, in combination with the refined wood turned elements of the spindles
— Norm Architects
The Pennon table features a substantial table top contrasted with elegant spindle detailing.

The Pennon table features a substantial table top contrasted with elegant spindle detailing.

 
 
Dan Eagle