Tom Fereday (born in Australia in 1985) grew up in England and founded his own practice in 2012. He develops products based on the principle of honest design, a concept which celebrates both the materials used and the manufacturing processes involved.
The question ‘What would Niko Kralj do?’ is central to Zelo’s design process.
Niko Kralj Zelo Chair, designe doy Tom Fereday
If you don’t know who designer Niko Kralj is, you can be forgiven. Not many people outside of Kralj’s homeland of Slovenia are familiar with his highly progressive and award-winning modern furniture designs.
Tom guides intelligent and thoughtful design outcomes which connect with people through natural materials, tactile forms and unique creations. He strives to produce enduring designs which are meaningful to people and their environment.
Tom Fereday